Buy less, choose well and make it last. Someone said that fashion is aspirational and only rich women can afford it; but people [today] have never looked more poor and awful. People don't wear fashion, it's called GAP and I think it's like a gap between their ears [laughs]. Fashion is here to help to make people look great. But today, a lot of what you see in stores looks bad. ... Women should want to look extraordinary, that's my fashion philosophy.
An extraordinary woman doesn't have to buy high fashion, but if she does she can take into account that the people working to produce it are well paid. The main fashion lines are subsidized by spin-offs such as perfume, tights. The garments produced are usually sold at cost. ... If you love something, wear it all the time, don't just suck it all up and consume. Find things that suit you. That's how you look extraordinary.
This is why I'm not a fashion designer & I don't sell "fashion". I design, make, and sell clothes = real things in the real world that are made to look good on real bodies living real lives (bending, walking, doing the dishes, climbing stairs). Problem is that this reality isn't as "perfect" as re-touched fashion photos of models posing in clothes (which often are airbrushed to remove blemishes, seams, and other details in the actual garment being sold, just to make the illusion better). In the real world, people and material objects will never look like they do in this fake-world. Don't get me wrong, as I completely understand the aspirational drive and possibilities that fashion images can relate. Not all for the bad, either. But what is shameful is how this "aspiration" is channelled into fear, anxiety, and the selling of self-hate in the form of unattainable ideals.
The key to escaping this quagmire of hucksterism is to find different ideals, to not "aspire" to goals that undermine your own best self. Personally, I still thank my stars every day that the diy punk rock scene taught me (as a teenager & still today) to question everything, to dismantle the systems that seek to destroy what is the best in me and to build up new systems of interaction, values, and living that enable me, those around me, my bioregion and environment to be "extra-ordinary" = learning, changing, growing, dynamic living creatures who come together (& apart) in meaningful, mutually-beneficial ways.
My theory: if we all could look extraordinary, it would be an easier step for us to be extraordinary too. I want to dress (myself, others, you?) to be the people we want to project/act/do/become in the world. Do some of us (myself included, on a rare day) want to be ordinary = blend in = be normal? Of course. But my argument is that this choice shouldn't be the default, shouldn't be easier (cheaper, more readily available) than the choice to be extraordinary. And when it is, as in the case of "fast fashion," this is a signal that someone, somewhere is exploiting other people &/or resources in a way that imbalances power so that everyone's choices and lives are restricted.
In short, "fast fashion" = the ability of one group to suck up the resources of another group & transform the results into the illusion of (consumer) power for a 3rd group. There's nothing "extraordinary" about this cycle, other than the fact that it still functions because we continue to buy into it.